The 19 Best Online Schools for Bachelor of Science in Marketing Programs

Did you know you can earn a Bachelor of Science in Marketing degree online? An effective marketing campaign can make all the difference in a specific product or brand’s reputation, visibility, and market value.

A Bachelor of Science in Marketing degree is an undergraduate program for students seeking to develop skills in the principles, concepts, and strategies of marketing. It provides students with the specialized knowledge and skills to succeed in a wide range of marketing roles, from digital marketing to sales and promotions.

What is the secret recipe for a great marketing endeavor?

It is a complex integration of targeting audiences, systematic research, calculated risks, and creative marketing professionals. And it takes a team of marketing geniuses to pull it off.

Businesses and corporations continuously keep an eye out for brilliant marketing professionals and pay them well.

According to the Bureau of Labor Statistics, Market Research Analysts and Marketing Specialists earn an annual wage of $78,880, while Advertising, Promotions, and Marketing Managers earn a yearly salary of $133,380.

Prospective students who have the creativity and the passion for promoting and celebrating products and services can pursue an online Bachelor of Marketing program. Offering a solid understanding of marketing fundamentals such as:

• Global Marketing,
• Product and Brand Management,
• Market Research,
• Promotion,
• Public Relations,
• Consumer Behavior,

and numerous online programs featuring a Bachelor’s in Marketing provide experiential internship opportunities. They integrate concentration or specialization theories with hands-on learning through portfolios and projects.

Generally, it takes four years to obtain an online Bachelor of Marketing, but students can opt for an accelerated program that enables them to get started in their professional endeavors at the soonest possible time.

An online Marketing program offers students with the essential skills and expertise required to pursue a wide range of career opportunities in Marketing because companies depend on talented marketing experts to sell their products and services and stay ahead of the competition. With an online Bachelor’s in Marketing, students become prepared to fill marketing roles and understand the responsibilities.

A Bachelor of Science in Marketing may well be one of the most versatile degrees offering an incredibly wide range of career options. To land the job of your dreams in the field of marketing, enrolling in an online Bachelor’s in Marketing definitely gives you a head-start!

Obtaining the degree through distance education is now possible, thanks to the numerous online schools now offering the degree program!

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METHODOLOGY

To help you come up with a good decision as to the online school you’ll be attending, our writers and researchers at Bachelor-Degree-Management.net located the best online academic institutions across the United States.

With this list, we took into account the online colleges and universities that run online Bachelor of Science in Marketing degree programs that meet your academic and career objectives and offer convenient class schedules and flexible course options.

Listed in no particular order, our list of the 20 Best Online Schools for Bachelor’s in Marketing all meet these factor points:

• Classes are held 100% online or in a hybrid format with rigorous coursework that is comparable with brick-and-mortar programs,
• The online faculty and teaching personnel—consisting of Marketing experts—all demonstrate impressive credentials,
• Core academic courses featuring education and training that promote lifelong learning in Marketing, Management, and Leadership,
• Prepares students in many areas of Marketing and job competencies, such as Research, Consumer Behavior, Public Relations, Advertising and Promotions, and more,
• Offers a variety of Marketing concentrations, such as needed in Digital Marketing, Global Marketing, Branding, and/or Social Media Marketing, among others,
• Sharpens written and oral communication, critical thinking, problem-solving and data research skills, in addition to, knowledge of Marketing laws and ethics,
• Appropriate accreditation,
• Provides financial assistance options.

Check out our Methodology page for more information beyond the details for this specific degree.

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BEST ONLINE SCHOOLS FOR BACHELOR OF SCIENCE IN MARKETING PROGRAMS

UNIVERSITY OF MARYLAND GLOBAL CAMPUS

Online Bachelor’s in Marketing

Prominent Program Features:

University of Maryland Global Campus’ Undergraduate School offers a range of online degree and non-degree programs for learners in different areas of study.

The Undergraduate School caters to the needs of all non-traditional distance learners through professional development services, flexible program opportunities, scholarship opportunities, and online resources.

UMUC’s online marketing program is suitable for busy, career-driven learners seeking to pursue entry-level marketing positions as well as career advancement programs in marketing. The curriculum focuses on key components such as:

• creating and implementing market research,
• establishing positive relationships with customers, managers and teams,
• applying analytic and managerial strategies
• as well as developing relevant promotions.

Learners complete a capstone requirement, combining the expertise from prior coursework and practical experience. The capstone project focuses on the utilization of proper strategic models in examining markets and consumer behavior. Their online marketing program requires 120 credits for completion. Learners are prepared to pursue career opportunities in different professional settings such as:

• product planning,
• sales promotion,
• marketing research and analysis,
• and marketing management.

The 120-credit coursework consists of 41 credits of general education courses, 36 credits of required major courses, and 43 credits of minor and elective courses. Most of the general education courses can be from transferred credits. Students may transfer up to 90 transfer credits. 

Campus Location: Marlboro, Maryland

Accreditation:

Middle States Commission on Higher Education

3624 Market Street, 2^nd Floor West, Philadelphia, PA 19104

(267) 284-5000

Sampling of Coursework:

• Introduction to Business and Management
• Consumer Behavior
• Integrated Marketing Communications
• Business Ethics
• Managing Customer Relationships

Acceptance Rate: 92%

Retention Rate: 69%

Graduation Rate: 28%

LEARN MORE ABOUT UNIVERSITY OF MARYLAND – UNIVERSITY COLLEGE’S ONLINE MARKETING BACHELOR’S DEGREE

THE UNIVERSITY OF ALABAMA AT BIRMINGHAM

Online BS in Marketing

Prominent Program Features:

The University of Alabama at Birmingham offers an online Bachelor of Science in Marketing through the Collat School of Business. Their program requires coursework in:

• business fundamentals
• financial literacy

as well as courses in:

• operations management,
• information systems,
• and macroeconomics.

Marketing required courses examine:

• entrepreneurship
• distribution management,

while elective courses examine:

• sales management
• and social media in marketing.

Furthermore, students must complete a strategic marketing capstone that focuses on controlling, executing, and planning marketing proposals with individual businesses or firms.

The fully online marketing program improves students’ sales potential, develops their digital media and e-commerce capabilities, and strengthens their comprehension of multinational business methodologies. Learners can complete the 78 credits for the marketing scope of the online program in as little as 13 semesters.

The school helps with job hunting and resume writing as well as providing access to HireABlazer, a virtual career management platform that offers employment tips. Business students prepare to become leaders, innovators and entrepreneurs in their fields and, thus, make significant impacts on society. 

UAB’s Collat School of Business is accredited by the AACSB and, thus, its degree programs meet current educational standards. Beyond accreditation, UAB is recognized for its academic excellence, student and faculty diversity, and research opportunities.

Campus Location: Birmingham, Alabama

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

• Marketing Research
• Retail Marketing
• Integrated Marketing Communications
• Distribution Management
• Professional Selling

Acceptance Rate: 89%

Retention Rate: 82%

Graduation Rate: 63.2%

LEARN MORE ABOUT THE UNIVERSITY OF ALABAMA AT BIRMINGHAM’S ONLINE BACHELOR OF SCIENCE IN MARKETING

COLORADO STATE UNIVERSITY – GLOBAL

Online Bachelor’s In Marketing

Prominent Program Features:

As a member of the Colorado State University System, Colorado State University Global has a good reputation for distance learning. Across different campuses, the system provides access to a vast network including 37,000 learners and 200,000 alumni.

The university acknowledges innovative thinking, affordable access to coursework, and community engagement. CSU has not increased its tuition rates and fees for the past seven years.

CSU Global provides an online bachelor’s degree in Marketing program that covers the fundamental skills and study required to compete in a fast-paced career setting. The online marketing program focuses on:

• decision-making,
• management,
• communication,
• analysis,
• and research.

It requires the completion of 120 credits for graduation including:

• 31 general education credits,
• the optional 15 degree specialization credits,
• and 30 core credits.

Elective courses are used to fill the gap, so to speak, and customize the educational experience for each student. Project Management, Organizational Leadership, Emergency Management, and Human Resources and Organizational Development are among the most popular specializations.

Students choose from niche specializations, too, including Intelligence and Homeland Security, Criminal Justice Management, and Operations Management and Supervision. 

Campus Location: Greenwood Village, Colorado

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

Sampling of Coursework:

• Product and Brand Management
• Digital Marketing
• Applying Leadership Principles
• Promotion and Public Relations
• Introduction to Marketing

Acceptance Rate: 96%

Retention Rate: 47%

Graduation Rate: 36.3%

LEARN MORE ABOUT COLORADO STATE UNIVERSITY’S ONLINE BACHELOR’S DEGREE IN MARKETING

WESTERN GOVERNORS UNIVERSITY

Online BS in Marketing Management

Prominent Program Features:

Headquartered in Salt Lake City, Western Governors University focuses on student-centered learning format, critical thinking, and strategic solutions. The university accommodates all types of learners by providing non-traditional options and affordable courses online.

Furthermore, WGU provides competitive tuition rates and enhances a unique return on investment. WGU has been recognized by the United States Distance Learning Association for exceptional leadership in distance education.

Prospective marketing geniuses can earn pertinent business and marketing capabilities by studying WGU’s online bachelor’s degree in Marketing. The program requires 120 credits for graduation. It has courses in:

• marketing management fundamentals,
• applied probability and statistics,
• principles of finance,
• quantitative analysis for business as well as the completion of a capstone project.

Western Governors University’s online learning management system uses an asynchronous format and offers access to all course materials. Distance learners also have the opportunity to access the student success center, online mathematics laboratory, and writing center.

With sufficient transferred credits, students can earn the degree in as little as 41 months. However, you can accelerate your path toward graduation by taking advantage of WGU’s competency-based learning policies. You must pass the assessment test and complete the academic requirements of each course before moving to the next course. 

There are 41 courses in the program but students can apply for a waiver of some of these courses through credit transfers from previous education.

Students take the courses one at a time but can finish the requirements at their own pace, a convenient feature for non-traditional students. Every student works with a program mentor in building a customized program of study, too. 

Campus Location: Salt Lake City, Utah

Accreditation:

Northwest Commission on Colleges and Universities

8060 165^th Avenue NE Redwond, WA 98052

425-558-4224 | 205-525-9848

Sampling of Coursework:

•  Marketing Management Tasks
•  Business Ethics
•  Principles of Management
•  Marketing Fundamentals
• Project Management

Acceptance Rate: 100%

Retention Rate: 75%

Graduation Rate: 47%

LEARN MORE ABOUT WESTERN GOVERNORS UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING MANAGEMENT

ARIZONA STATE UNIVERSITY – ASU ONLINE

Online BS in Marketing

Prominent Program Features:

With more than a century of reputation to its name, the W.P. Carey School of Business at Arizona State University provides online undergraduate, graduate, and professional programs developed on a long history of tradition in the industry. Through eight major departments, the School of Business provides a diverse range of business fields.

The School of Business serves the requirements of prospective professionals through professional development services, internship and scholarship programs, flexible online learning, and outreach projects including the Center for Competitiveness and Prosperity Research.

The Department of Marketing offers an online marketing program through the ASU Online initiative for learners seeking to join and further advance in the marketing field. Their degree enhances a balanced foundation of expertise in key components of marketing including:

• marketing research and analysis,
• brand management,
• understanding market trends and behavior,
• and integrated marketing communications.

ASU’s program integrates in-depth courses and practical research. Learners prepare to pursue a wide range of marketing-related career opportunities such as:

• marketing manager,
• marketing research analyst,
• brand manager,
• promotional director,
• and integrated marketing communications specialist.

Students must complete the academic requirements for 120 credit hours to earn the degree. There are 41 courses in the program with each course having a 7.5-week duration. Applicants without prior college credits, or first-year applicants, may be directly admitted to the degree program under specific criteria.

Minimum SAT/ACT scores, at least 3.4 cumulative unweighted high school GPA, and high school class rank in the top 8% are required for consideration. 

Campus Location: Tempe, Arizona

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

Sampling of Coursework:

• Consumer Behavior
• Services Marketing Strategy
• Applied Marketing Management and Leadership
• Competitive Marketing Strategy
• Business-to-Business Marketing Strategy

Acceptance Rate: 70.2%

Retention Rate: 49.2%

Graduation Rate: 36.6%

LEARN MORE ABOUT ARIZONA STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

UNIVERSITY OF MASSACHUSETTS GLOBAL

Online Bachelors of Business Administration – Marketing

Prominent Program Features:

Founded in 1958 in Irvine, California as Brandman University, it has been renamed as the University of Massachusetts Global. It initially catered to active duty Marines pursuing a degree.

Currently, the university serves numerous student populations including non-traditional students needing access to flexible learning. As the demand for virtual learning increases, UMass Global continues to enhance its online learning initiatives.

The School of Business and Professional Studies offers an online bachelor’s degree in marketing that integrates in-depth study and practical learning opportunities. The online marketing program requires:

• at least 120 credits including 51 core units,
• 24 breadth units,
• 21 marketing concentration units,
• 21 elective units, 12 basic skill units,
• and six liberal education foundation requirements.

UMass Global uses Blackboard, an online learning management platform to administer online courses. They provide students with competency-based, virtual learning as well as hybrid learning formats. Online coursework generally uses an asynchronous format, delivering flexibility and convenience.

Asynchronous students complete research work and homework with weekly deadlines. The university’s competency-based learning format offers optimal conveniences and flexibility by enabling learners to progress to the next course after showcasing subject mastery.

Yet another notable feature is its employer-aligned curriculum, meaning students gain the knowledge and skills that employers look for in their top applicants. This is achieved through partnerships with industry experts and experienced faculty members, many of whom are on the advisory committee, too. 

Applicants must have at least 2.0 cumulative GPA, official transcripts, and a minimum of 12 transferable credits. The university’s School of Extended Education has a 4-course program where students can earn the 12 credits required for admission into the marketing degree program.

Campus Location: Irvine, California

Accreditation:

WSCUC Senior College and University Commission (WSCUC)

1001 Marina Village Parkway, Suite 402, Alameda, CA 94501

510-748-9001

Sampling of Coursework:

• Organizational Communication
• Global Environment of Business
• Principles of Marketing
• Leadership in Diverse and Multicultural Organizations
• Strategic Management

Acceptance Rate: 93%

Retention Rate: 91%

Graduation Rate: 84%

LEARN MORE ABOUT UMASS GLOBAL’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION – MARKETING

UNIVERSITY OF MINNESOTA – TWIN CITIES

Online BS in Marketing

Prominent Program Features:

Founded in 1851, the University of Minnesota-Twin Cities is the oldest academic institution in the University of Minnesota System and caters to one of the largest student populations in the U.S.

UofM focuses on community outreach, research and discovery, critical thinking, and collaborative instruction. The University of Minnesota also ranks as one of the top 10 research universities in the U.S. It thrives to accommodate non-traditional learners through online education.

As the University of Minnesota’s online marketing program prepares learners for modern challenges in the international business setting, the program requires:

• 120 credits including elective credits,
• three technology credits,
• 40 liberal education credits,
• and 62 marketing core credits.

Online courses use an asynchronous learning format, enabling learners to work at their convenience and pace within the deadline schedules.

Distance learning students have access to library research support, technical assistance, career support, workshops, and online tutorials. In addition, they have access to online tutoring from peer tutors through the university’s SMART program.

Students benefit from the hands-on, practical program since their coursework equips them with technical and transferable skills with real-world applications.

Their skill sets include the identification of customer needs and wants, the development of effective and efficient marketing programs, and collaborations with other professionals in their jobs. 

Campus Location: Minneapolis, Minnesota

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

Sampling of Coursework:

• Consumer Behavior
• Business Writing
• Integrated Marketing Communication
• Internet Marketing
• International Marketing

Acceptance Rate: 73.2%

Retention Rate: 93%

Graduation Rate: 83%

LEARN MORE ABOUT THE UNIVERSITY OF MINNESOTA – TWIN CITIES’ ONLINE BACHELOR OF SCIENCE IN MARKETING

INDIANA WESLEYAN UNIVERSITY

BS in Marketing Online

Prominent Program Features:

Indiana Wesleyan University’s DeVoe School of Business offers students a wide range of online undergraduate, graduate, and professional programs for studying business.

Inspired by the Christian mission of the university, the School of Business integrates biblical values and teachings into the core components of its programs.

With flexible distance learning programs, professional development services, and internship opportunities, the DeVoe School of Business serves the needs of non-traditional and traditional learners.

Indiana Wesleyan University has an online bachelor’s degree in Marketing offered through the DeVoe School of Business with four concentration options namely:

• Digital Advertising, Promotions and Branding;
• Marketing Analytics;
• Service and Non-Profit Marketing
• and Social Media.

The program uses a blended curriculum to enhance the theoretical and practical expertise and skills needed in the industry. Learners participate in courses discussing topics such as:

• economic principles of marketing,
• information technology,
• marketing research and applications,
• and marketing management.

Students prepare to join in the professional pathways of marketing such as:

• brand management,
• public relations,
• direct marketing,
• marketing research,
• distribution,
• product planning,
• advertising,
• and packaging.

Their training also enables them to apply international business and marketing viewpoints toward business decisions, apply pertinent technologies and techniques to keep up with changing conditions and develop ethical and legal marketing solutions. 

Students must complete 120 semester hours for graduation as well as achieve at least a 2.25 GPA in the required core courses. A minimum of 2.0 overall cumulative GPA is also required. 

Campus Location: Marion, Indiana

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

Sampling of Coursework:

• Statistics for Marketers
• Accounting and Financial Concepts of Business
• Information Technology for Marketers
• Ethical and Legal Business Concepts
• Management Perspectives

Acceptance Rate: 91.9%

Retention Rate: 79%

Graduation Rate: 72.3%

LEARN MORE ABOUT INDIANA WESLEYAN UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

LIBERTY UNIVERSITY

Online Bachelor of Business Administration (BBA) – Marketing: Sales Management and Professional Selling

Prominent Program Features:

Located in Lynchburg, Virginia, Liberty University is one of the biggest Christian universities in the world and is considered one of the most conservative academic institutions in the U.S.

With more than 600 programs offered online and on-campus, the university prioritizes student success as well as caters to the diverse needs of its student population.

The university developed its online bachelor’s degree in Marketing to help prepare students with numerous opportunities in almost any industry. Typically, learners graduate within three years.

This online marketing program requires students to have 120 credits hours for completion, including:

• 9 pre-core credits,
• 12 cognate credits,
• 27 elective credits,
• 39-42 general education requirements,
• and 42 core credits.

Distance learning programs adhere to an eight-week format and students have the opportunity to access online courses through Blackboard, LU’s online learning management platform.

Courses generally use an asynchronous format, enabling students to progress at their own pace within deadlines. Homework includes essays, narrated PowerPoint presentations, virtual group work, discussion posts, and examinations. Online students access the career center, extensive digital library, technology support, and an online writing center.

Campus Location: Lynchburg, Virginia

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

• Principles of Macroeconomics
• Organizational Ethics
• Retailing and Category Management
• Sales Management and Professional Selling
• Intermediate Business Computer Applications

Acceptance Rate: 99.3%

Retention Rate: 82%

Graduation Rate: 28.9%

LEARN MORE ABOUT LIBERTY UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION – MARKETING: SALES MANAGEMENT AND PROFESSIONAL SELLING

PENN STATE WORLD CAMPUS

Online BS in Marketing

Prominent Program Features:

Pennsylvania State University offers a wide range of online undergraduate, graduate, and professional program opportunities in numerous fields through its virtual and global wing Penn State World Campus.

Concentrating on distance learning, Penn State World Campus caters to the unique needs of traditional and non-traditional learners looking for flexible alternatives for achieving post-secondary education and completing their degrees.

In partnership with the Penn State Harrisburg School of Business Administration, Penn State has an online bachelor’s degree in Marketing program that offers a comprehensive way of studying the fundamentals of marketing in today’s business.

Learners enhance a concrete foundation of knowledge and expertise through practical coursework and in-depth theoretical study in the 120-credit program. 

The program prepares learners to apply their skills and expertise in different settings, navigate marketing in global business ventures, integrate analytical tools as well and perform and use market research.

The AACSB-accredited program mixes the traditional with the trend-setting aspects of contemporary marketing education. Students build their foundational knowledge in advertising, retailing, and marketing management and then apply their principles and practices to e-commerce and digital platforms. Since marketing is closely tied to a business, students also learn supply chain, finance, and business strategy. 

Campus Location: University Park, Pennsylvania

Accreditation:

Middle States Commission on Higher Education

3624 Market Street, 2^nd Floor West, Philadelphia, PA 19104

(267) 284-5000

Sampling of Coursework:

•  Consumer Behavior
•  Marketing Research
•  Supply Chain Management
•  Basic Management Concepts
• International Business and Society

Acceptance Rate: 54%

Retention Rate: 62%

Graduation Rate: 72.5%

LEARN MORE ABOUT PENNSYLVANIA STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

INDIANA STATE UNIVERSITY

Online BS in Marketing

Prominent Program Features:

With more than half a century of a reputation of excellence, Indiana State University’s Scott College of Business offers a variety of online undergraduate, graduate, and professional programs in business education.

Learners benefit from several online programs, professional development services, internship programs, scholarship opportunities, and access to outreach and research opportunities such as the Sales and Negotiations Center.

The Scott College of Business’ online bachelor’s degree in Marketing has two-track concentrations namely:

• Sales Management
• Marketing Management.

ISU’s program provides a concrete foundation of skills and expertise through using an integration of theoretical and practical approaches to the specific field. This program consists of key components of the field in the modern business environment such as:

• market research analysis,
• integrated marketing communications,
• social media management,
• and customer behavior analysis.

Students must have 124 credits for the successful completion of the online marketing program. Learners prepare to seek rewarding career opportunities including brand management, marketing research, business sales, and integrated marketing communication.

All courses are offered online and, thus, campus visits aren’t required. Students can fulfill the foundational studies requirements through a mix of ISU’s online learning program and their respective local post-secondary institutions. 

ISU accepts credits for transfer from regionally accredited universities as well as from military training and experience. Transfer students must have a 2.0 cumulative GPA and good standing at their last university attended. Freshman students must complete the Indiana Core 40 high school curriculum or its equivalent with at least a 2.5 GPA. 

Campus Location: Terre Haute, Indiana

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

Sampling of Coursework:

• Principles of Marketing
• Marketing Management
• Legal Environment and Business
• Introduction to Management Information Systems
• Buyer Behavior

Acceptance Rate: 93.7%

Retention Rate: 61%

Graduation Rate: 41%

LEARN MORE ABOUT INDIANA STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

OREGON STATE UNIVERSITY

Online BS/BA in Business Administration-Marketing

Prominent Program Features:

Oregon State University provides a highly reputable small-town college experience. The university attracts students from more than 100 countries, developing a diverse and international post-secondary experience. In addition, it thrives to cater to learners with different needs. OSU is considered one of the top ten schools for distance learning in the U.S.

Oregon State University’s online marketing program requires 180 credits for program completion, consisting of:

• 32-60 elective credits,
• 36 bachelor credits,
• and 48 lower-division core credit requirements.

The university accepts the transfer of coursework from accredited academic institutions.

Its online courses use Canvas, an online learning management system that enables students to access supplementary readings, course materials, discussion forums, video lectures, and private chat rooms for collaborative work.

Moreover, the university utilizes G Suite, enabling students to participate with colleagues through Google Docs, and Hangouts.

Distance learners enjoy a wide range of student support services such as 24/7 library support services, ASC learning center, success coaching, career development services, and online tutoring.

Furthermore, the university provides the Ecampus Learning Community which connects learners with success advisors or counselors. Students choose from four tracks:

• Marketing Management,
• Marketing and Digital Communications,
• Consumer Insights,
• and Professional Sales.

Each track has its specific set of electives, such as:

• search marketing,
• global marketing,
• retail management,
• and professional sales for marketing management. 

There are also two options to choose from. The Dean’s Academy option is suitable for high-achieving freshman and transfer students who have the capacity to maximize their college experience. This is a by-invitation program. The International Business option attracts students aiming for international careers in management positions. 

OSU’s College of Business receives programmatic accreditation from the Association to Advance Collegiate Schools of Business.

Campus Location: Corvallis, Oregon

Accreditation:

Northwest Commission on Colleges and Universities

8060 165^th Avenue NE Redwond, WA 98052

425-558-4224 | 205-525-9848

Sampling of Coursework:

• Retail Management
• Fundamentals of Marketing Research
• Integrated Marketing Communication
• Introduction to Careers in Marketing
• Customer Relationship Management

Acceptance Rate: 89.4%

Retention Rate: 84%

Graduation Rate: 66.4%

LEARN MORE ABOUT OREGON STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE/BACHELOR OF ARTS IN BUSINESS ADMINISTRATION – MARKETING

FISHER COLLEGE

Online BS in Marketing

Prominent Program Features:

Fisher College’s Division of Accelerated and Professional Studies offers a wide range of flexible online undergraduate and graduate programs for busy and non-traditional learners seeking career advancement through post-secondary education.

The Division provides several online program choices, internship programs, career development services, and scholarship opportunities.

In addition, the Division of Accelerated and Professional Studies has an online bachelor’s program in Marketing through the Fisher Online platform. The 120-credit online marketing program integrates hands-on learning experience, in-depth coursework, and research work.

Its curriculum delivers a balanced foundation of knowledge and expertise in key components of marketing such as:

• marketing research and analysis,
• integrated marketing communications,
• social media marketing strategies,
• and brand management.

Every term lasts for eight weeks, meaning the typical time-to-completion is about 3.5 years or 20 terms. With transferred credits and full-time enrolment, it’s possible to shorten the time to completion. 

Campus Location: Boston, Massachusetts

Accreditation:

New England Commission of Higher Education

3 Burlington Woods Drive, Suite 100 Burlington, MA 01803-4514

781-425-7785 | 781-425-1001

Sampling of Coursework:

• E-Marketing
• Social Media and Digital Strategies
• Consumer Behavior
• Marketing Research and Analysis
• Principles of Marketing

Acceptance Rate: 72.4%

Retention Rate: 72%

Graduation Rate: 32.5%

LEARN MORE ABOUT FISHER COLLEGE’S ONLINE BACHELOR OF SCIENCE IN MARKETING

FLORIDA ATLANTIC UNIVERSITY

Online Bachelor of Business Administration in Marketing

Prominent Program Features:

Established in 1961, Florida Atlantic University provides a coastal post-secondary experience. As a public academic institution, the university aims to deliver affordable, accessible, and high-quality education through on-campus and online learning formats.

FAU has more than 170 programs including an online bachelor’s degree in Marketing program. Florida Atlantic University’s online marketing program requires 120 credits consisting of:

• 3 business electives,
• 3 core business credit requirements,
• 3 core marketing credit requirements,
• and 12 major marketing credit requirements.

The university accepts transfer students from different accredited academic institutions. FAU does not require any on-campus attendance. Online students access a wide range of student support services such as technical support, library research support, career development services, and library research support.

In addition, students obtain access to a student success advisor who provides them with both educational and technological problem-solving assistance.

Distance learning generally requires conference calls or online chats; however, some of its courses adhere to an asynchronous learning format, delivering more convenience and independent learning. Assignments consist of supplemental readings, narrated PowerPoint presentations, discussion forums, group projects, and examinations.

Marketing majors learn a wide range of technical and transferable skills that enable them to compete for entry-level jobs. They become adept at creating engaging content for traditional and digital media distribution; developing promotional and pricing strategies for products and services, and analyzing market trends in making strategic recommendations. 

Campus Location: Boca Raton, Florida

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

• Marketing Strategy
• Global Strategy and Policy
• Communicating Business Information
• Financial Management
• Management and Organizational Behavior

Acceptance Rate: 78%

Retention Rate: 82%

Graduation Rate: 54.9%

LEARN MORE ABOUT FLORIDA ATLANTIC UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

REGIS UNIVERSITY

BS in Marketing – Distance Learning Option

Prominent Program Features:

Regis University’s College of Business and Economics has an online bachelor’s degree in Marketing that explores integrated marketing principles through the lens of a managerial, strategic approach.

The curriculum immerses students in training and education covering cultural, economic, political, and social components of marketing. Graduates successfully pursue:

• marketing-related careers,
• perform market research,
• develop marketing strategies,
• promotional campaigns,
• execute advertising
• and supervise public relations.

Instructors at Regis University combine components of ethical marketing methodologies into their teaching. The program integrates the latest trends in contemporary marketing settings such as e-marketing fundamentals and consumer behavior, providing students with real-world training that prepares them for lucrative careers in the international marketplace.

This 120-credit online marketing program enables full-time learners to complete 12-18 credits per term at a flat rate, while part-time learners pay tuition on a per-credit basis. All students pay the same tuition rate regardless of the status of their residency.

The terms last between five and eight weeks while the time-to-completion ranges from 24 to 42 months depending on transferred credits and course load per term. With six start dates, students can pick up where they left off with their previous education, too. 

Campus Location: Denver, Colorado

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

Sampling of Coursework:

• Value-Chain Management
• Business Finance
• Ethical Decision-Making in Business
• Marketing Communications
• Influencing Buyer Behavior

Acceptance Rate: 81.4%

Retention Rate: 79%

Graduation Rate: 62%

LEARN MORE ABOUT REGIS UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

EXCELSIOR COLLEGE

Online BS in Business: Marketing

Prominent Program Features:

Prospective students can grab the opportunity to enroll in Excelsior College’s online bachelor’s degree in Marketing program.

It is one of New York’s reputable academic institutions that strengthen students’ understanding and knowledge of consumer behavior, advertising, trend analysis, and market research, preparing them to pursue career opportunities of their preference.

Excelsior’s online marketing program offers a competency-based approach, enabling learners to leverage past academic and professional experiences. Students customize their studies to sync with individual interests and aspirations. They integrate courses with externally obtained credits as well as independent learning to meet graduation requirements.

Classes are delivered in eight to 15 weeks. Learners can apply for the credits they obtain before and during their admission from other colleges or universities, workforce training, college-level examinations, and military experience to their degree.

The 120-credit program consists of:

• general education courses,
• as well as 51 credits of business courses
• and 15 credits of concentration coursework.

For the Marketing concentration, the courses include:

• Marketing Management,
• Market Research,
• and Consumer Behavior.

Extra credits may be earned from courses in distribution channels management, sales management, and international marketing. 

Students enhance foundational expertise in management, accounting, and finance as they explore different marketing principles as well as assess opportunities and risks from a global perspective. The online marketing program encourages effective communication, critical thinking, ethical decision-making, and teamwork.

Excelsior College provides learners with OneTranscript service, allowing them to highlight all credits obtained together with completed training in a single document for potential companies or employers.

Campus Location: Albany, New York

Accreditation:

Middle States Commission on Higher Education

3624 Market Street, 2^nd Floor West, Philadelphia, PA 19104

(267) 284-5000

Sampling of Coursework:

• Principles of Finance
• Business Communication
• Introduction to Computers
• Marketing Concepts and Application
• International Business

Acceptance Rate: 100%

Retention Rate: 80%

Graduation Rate: 29.6%

LEARN MORE ABOUT EXCELSIOR COLLEGE’S ONLINE BACHELOR OF SCIENCE IN BUSINESS: MARKETING

REGENT UNIVERSITY

Online BS in Marketing

Prominent Program Features:

Headquartered in downtown Virginia Beach, Regent University provides a picturesque, suburban environment and has a reputation for being a leading post-secondary academic institution in Christian activity and cognition.

Learners gain access to a reputable alumni network of more than 24,000 members. The university highlights its academic excellence and transformative community engagement.

Students who are interested in pursuing a career in marketing and commerce can earn an online bachelor’s degree in Marketing from Regent University’s School of Business and Leadership. The online marketing degree requires at least 120 credits for successful completion, consisting of:

• 12 marketing specialization hours,
• 20 elective hours,
• 39 business major hours,
• and 49 general education requirements.

Regent University utilizes Blackboard, an online learning management platform to provide asynchronous courses that adhere to a traditional semester schedule.

Online education at the university does not require on-campus attendance. Distance learning students access numerous student support services such as 24/7 technology support, library services, career development, and academic advising.

The School of Business and Leadership has received programmatic accreditation from the Accreditation Council for Business Schools and Programs.

Campus Location: Virginia Beach, Virginia

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

• Retail Management
• Consumer Behavior
• Advertising and Promotion
• Social Media Marketing
• Sales Management

Acceptance Rate: 40.7%

Retention Rate: 76%

Graduation Rate: 29.3%

LEARN MORE ABOUT REGENT UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

CALIFORNIA BAPTIST UNIVERSITY

Online BS in Marketing

Prominent Program Features:

Providing a wide range of undergraduate and graduate program opportunities, the Robert K. Jabs School of Business caters to the needs of students exploring career success through business studies. The School of Business integrates an international business perspective, combined with a concrete commitment to Christian values and principles.

CBU’s Division of Online and Professional Studies provides an online bachelor’s degree in Marketing program that helps prepare learners for career success in several marketing positions.

The curriculum integrates a combination of theoretical and hands-on learning experiences, identifying traditional and contemporary approaches to effective marketing strategies. Learners prepare to pursue lucrative careers in different areas of marketing such as:

• non-profit marketing,
• brand management,
• marketing research and analysis,
• and business marketing.

While preferred applicants have 24 transferable units from previous college-level education, applicants with a high school diploma or its equivalent are also welcome. At least a 2.0 GPA is required to be considered for admission.

Every student will be assigned a personal admissions counselor who will provide assistance with enrollment, registration, and financial aid. An academic once-stop advisor will also be on hand to create a customized academic degree plan with each student.  

Campus Location: Riverside, California

Accreditation:

WASC Senior College and University Commission

985 Atlantic Avenue, Suite 100 Alameda, CA 94501

510-748-9001 | 510-748-9797

Sampling of Coursework:

• Marketing Research
• Management with Biblical Foundation
• Realigning and Merchandising
• Business Finance
• Integrated Marketing Communications

Acceptance Rate: 63.7%

Retention Rate: 76%

Graduation Rate: 61.7%

LEARN MORE ABOUT CALIFORNIA BAPTIST UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

OLD DOMINION UNIVERSITY

Online BS in Business Administration-Marketing

Prominent Program Features:

The Department of Marketing at Old Dominion University has an online bachelor’s degree in Marketing program offered through its Strome College of Business. ODU’s program focuses on data analysis and collection, ethical decision-making, and innovative problem-solving strategies.

The online marketing program requires students to have 120 credits for successful completion. While some courses are real-time and require user credentials during the course lecture, some enable students to access classes through ODU’s self-paced courses.

These classes generally require a minimum of real-time login or none. Learners have access to self-paced courses through their credentials and stream necessary videos within a specific timeframe.

Admission to this online marketing program not only requires eligibility for ODU but particularly Strome College. ODU’s collaboration with the Virginia Community College System guarantees enrollment of community college students with a minimum of 15 transferrable credits and a GPA of 2.5 or higher. Upon enrollment, transfer students pursue admission at both Strome College and ODU.

Campus Location: Norfolk, Virginia

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

• Multi-National Marketing
• Marketing Research
• Marketing Policy and Strategy
• Consumer Behavior
• Operations Management

Acceptance Rate: 96.2%

Retention Rate: 79%

Graduation Rate: 52.4%

LEARN MORE ABOUT OLD DOMINION UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION – MARKETING

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FREQUENTLY ASKED QUESTIONS

What is a Marketing degree?

A Marketing Degree emphasizes the primary components of business and marketing to help prepare learners for a wide range of career opportunities as marketing professionals. Generally, these programs include coursework in:

• core marketing principles,
• business fundamentals,
• marketing in new media,
• consumer behavior,
• marketing strategies,
• and marketing research & implementation.

Some curriculum includes field experience opportunities as well as research project components.

The Bachelor’s Degree in Marketing is a 120-credit program that will typically need four years for completion. Students will take introductory studies in advertising, consumer behavior, and principles of marketing. In addition, they study the basics of business administration such as strategic planning, organizational management, and communications.

They will complete a capstone requirement which will generally involve a collaborative activity in campaign management or brand development.

Once students have successfully earned their marketing degree, they will have several opportunities to work in entry-level roles as a market research analyst, ad sales professional, and social media marketer to name a few of the several professional pathways of a marketing graduate.

A bachelor’s program in Marketing will serve as a stepping stone for students who want to pursue either an MBA with a Marketing specialization or a master’s program in Marketing.

Students who are enrolled in an online bachelor’s degree program in Marketing generally complete the program in four years. Some colleges and universities, however, deliver accelerated learning format options or programs that enable students to earn their degree in as quickly as two years.

What can I do with an Online Bachelor in Marketing Program?

An online bachelor’s degree in Marketing will prepare students for a wide variety of career opportunities in advertising, sales, brand management, public relations, or promotions. They may find employment opportunities in numerous professional settings such as the following:

• Account Manager
• Advertising
• Advertising Sales Agent
• Brand Management
• Brand Manager
• Business Marketing
• Communications Specialist
• Consumer Representative
• Customer Relationship Manager
• Distribution Management
• Email Marketing Manager
• Event Planner
• Franchise Management
• Green Marketer
• Integrated Marketing Communications
• Market Analysis/Strategic Research
• Market Research Analyst
• Marketing Coordinator
• Marketing Manager
• Marketing Research and Analytics
• Non-Profit Marketing
• Product Manager
• Product/Brand Management
• Professional Selling and Sales Management
• Promotions Manager
• Public Relations Manager
• Public Relations Specialist
• Retail
• Retail Manager
• Sales Manager
• Sales Promotions
• Sales Representative
• Social Media Marketer
• Social Media/Digital Marketing
• Sports Marketing
• Wholesale and Manufacturing Sales Representative

What type of accreditation should my degree program hold?

Accreditation is the procedure by which colleges and universities are evaluated by an accrediting agency. The academic institutions that have obtained accreditation have met the criteria set by accrediting agencies.

These accrediting agencies consist of faculty from different accredited academic institutions. Eligible national and regional accrediting agencies are acknowledged by the U.S. Department of Education. Generally, the Council for Higher Education Accreditation acknowledges the same institutions, though CHEA recognition is optional.

Academic institutions must be accredited by the Department of Education recognized accreditor for the students to receive federal financial assistance.

Regional Accreditation – This is the indicator of quality education; it consists of the credibility of degree programs, the credentials of educators, and the currency of curriculum. These accrediting agencies only provide accreditations in their geographical area.

• Middle States Commission of Higher Education
• New England Commission on Higher Education
• The Higher Learning Commission
• Northwest Commission on Colleges and Universities
• Southern Association of Colleges and Schools Commission on Colleges
• WASC Senior College and University Commission

National Accreditation – National Accreditation is typically perceived as a less rigorous requirement than regional accreditation and is administered by academic accreditors organizations that are not restricted by region or geography.

This indicates that one specific category can grant accreditation to any college or university in the country that meets its standards. National accreditation is the common ground among for-profit academic institutions, religious schools, and trade schools.

Program Accreditation – This type of accreditation indicates that an institution’s program, college, or department has met the requirements of the program accrediting agency. While program accreditation organizations generally have national jurisdiction, this accreditation is not institutional national accreditation. Nevertheless, program accreditation generally coexists with regional accreditation.

Marketing is one of those disciplines that do not require program accreditation. There are no mandatory national accreditors for marketing programs. This is why it is crucial to find a stamp of accreditation from one of the regional accrediting organizations stated above.

If the student’s chosen academic institution is recognized by one of these organizations, they are assured that their marketing degree holds up to specific standards of credibility and quality.

What are the salaries of Marketing professionals who hold a bachelor’s degree in the field?

A Marketing Program can be a path for graduates to earn lucrative salaries. There are numerous varieties of career opportunities within the scope of advertising, marketing, and sales that provide high earning potential, according to the U.S. Bureau of Labor Statistics:

• Advertising Sales Agents – $58,450/year
• Advertising, Promotions, and Marketing Managers – $138,730/year
• Agents/Business Managers of Artists, Performers, and Athletes – $120,100/year
• Industrial Designers – $75,910/year
• Market Research Analysts – $68,230/year
• Public Relations and Fundraising Managers – $125,620/year
• Public Relations Specialists – $67,440/year
• Sales Engineers – $108,530/year
• Sales Managers – $130,600/year
• Technical Writers – $79,960/year
• Top Executives – $100,090/year

What can you do to jumpstart your career as a marketing practitioner?

Aside from a bachelor’s degree in marketing from a respected university, you must also market yourself to stand out from the competition in the job market. Indeed, the first person you should be applying your knowledge and skills to is yourself! 

While you’re a beginner, your first job will likely be a generalist type since you’re still learning the ropes. But as you become more proficient in your job, you should consider finding and focusing on a niche. Being a jack-of-all-trades has its merits but being a specialist means opening doors of opportunities that may have been closed in the past. With emerging niche companies, finding employers and/or clients should be easier. 

If you still don’t have a dedicated website, then you must start one! With the digital marketplace expanding your opportunities while making the world smaller, a website is a must to establish your presence and value. If you already have a website, then optimize it through great content and other strategies. 

Even if you have already landed your first dream job, you must continue with your personal and professional growth! Boosting your presence on professional networking websites, such as LinkedIn; attending professional events for networking purposes, and getting the word out there about your marketing practice are vital for your career success.

Is earning a Bachelor of Marketing degree difficult?

It depends on the individual. Like any college degree, earning a Bachelor of Marketing degree requires dedication and hard work. However, many people find marketing to be an interesting and rewarding field of study, so if you are passionate and motivated, earning a Bachelor of Marketing degree should not be too difficult.

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Additional Resources:

• WAYS TO IMPROVE YOUR CORE SKILLS IN MANAGEMENT
• TOP BUSINESS PROGRAMS WITH THE BEST JOB PLACEMENT RATES
• BUSINESS TERMS EVERY BUSINESS STUDENT MUST KNOW

Even more interesting reads: Best Business Majors for the Future, Highest Paying Business Management Positions