Find Your Perfect Business Degree
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With Americans spending over 1,300 hours on social media, the current marketing landscape is shifting and relying more on digital and social media advertisements. Moreover, journalism has also shifted to more digestible content in the form of online articles, short-form videos, and engaging graphics.
With this shift, companies are looking for marketing professionals who are skilled at planning and communicating brand messaging across a variety of social media platforms. This creates a demand for social media managers and digital analysts who are skilled at delivering quality content and online strategies.
Additional Info: The Best Online Bachelor’s in eCommerce
Methodology
Digital and Social Media Management are of high relevance to today’s business landscape, prompting the emergence of online programs that provide quality instruction and practical training in this field.
For potential Digital and Social Media Management majors, these academic factors must be taken into account to choose the right online undergraduate program:
- Awarded as a Bachelor’s in Digital and Social Media Management or as a concentration, delivered as 100% web-based or hybrid classes,
- Focuses on the numerous theories, applications, and practices associated with the use of digital marketing and social media strategies for business growth,
- Delivered through a Learning Management System through which the virtual classes are hosted, and online coursework can be easily accessed,
- Digital and Social Media Management experts as online instructors, sharing their actual experience and success in the industry,
- Offers financial assistance to qualified online bachelor’s degree students,
- Received accreditation from relevant academic organizations, demonstrating the program and school’s compliance with the academic standards,
- Recognized by industry groups that utilize modern business practices and technologies to boost positive business results,
- Obtains positive feedback from Digital and Social Media Management majors.
Read our Methodology page and see how our ranking process works.
Indiana University
Prominent Program Features:
Pursuing a career in social media? Indiana University offers programs that will equip you with the right skills. Its online Bachelor’s Degree in Digital Media and Storytelling covers essential aspects of social media management and journalism.
Be familiar with various digital tools used in digital storytelling while enhancing your skills in writing, communication, and critical thinking. Some of the courses offered in the 120-credit curriculum include:
- Media Career Planning
- Digital Storytelling
- Creative Writing
- Digital Responsibilities and Rights
- Media Literacy
The online program comes in two tracks to choose from- Digital Storytelling and Public Relations. Additionally, you may transfer previous credits to shorten the program. Indiana University accepts up to 64 transfer credits when enrolling in the program.
Did You Know?
Indiana University offers various student support services online to help you on your academic journey. You may enjoy services like 24/7 math and writing consultation, career coaching, and IT support.
Louisiana State University
Prominent Program Features:
Pursue a rewarding career as a social media manager or digital media planner through Louisiana State University. Earning a Marketing Degree with a concentration in Digital Marketing will help you become an expert with the different social media platforms and online software.
With this online bachelor’s, you’ll get technical training in running social media marketing campaigns, analyzing consumer behavior, and creating marketing strategies. The curriculum consists of 120 credits with courses like:
- Digital Marketing
- Marketing Communication: Promotion
- Marketing Analytics
- Consumer Analysis and Behavior
- Strategic Management
Aside from taking marketing classes, you’ll also be exposed to business administration courses such as Finance and Business Law. To get the guidance that you need, you’ll have a dedicated coach until program completion.
Did You Know?
Aside from getting a degree, LSU Online graduates may enjoy many benefits ranging from building a network of connections to financial services and event invitations. Alumni will also be able to avail of hotel discounts, car rental promos, and insurance.
Purdue Global University
Prominent Program Features:
Manage a marketing firm successfully by taking Purdue Global University’s Business Administration program. Its Digital and Social Media Management Concentration tackles important business topics along with leadership strategies and online marketing concepts.
With this 120-credit degree program, you’ll have the chance to dive deep into evaluating customer behavior and advertising techniques. Get the chance to study different online communities too. Some of the program courses include:
- Marketing Management
- Digital Marketing
- Social Media Marketing
- Advertising, Promotion, PR—Integrated Marketing Communication Strategies
- Global Business
Aside from learning direct customer servicing, some business courses will also introduce business-to-business concepts. The coursework is designed to be finished in four years, with weekly coursework taking around 15 to 18 hours.
Did You Know?
Aside from providing top-notch programs, Purdue Global University also offers excellent services for career advancement. The school organizes mock interviews and virtual career fairs to help students land a job immediately.
Strayer University
Prominent Program Features:
Strayer University offers one of the best online programs for aspiring social media marketers. Its Business Administration degree comes with a concentration in Social Media Marketing that will equip you with foundation knowledge in digital analysis, consumer behavior, and social media campaigns.
Be exposed to different digital platforms and social media tools used for marketing analytics and online strategies. Cover courses like:
- Marketing Research and Digital Analysis
- Social Media Campaign
- Business Logistics Management
- Social Media Marketing
- Communication at Work
The school offers different opportunities for you to save on tuition. It accepts up to 28 classes worth of transfer credits, so you don’t have to retake them on the program. You may also avail of several tuition assistance programs like graduation funds, military benefits, scholarships, and employer assistance.
Did You Know?
According to a survey conducted by Strayer University, more than 80% of its Business Administration graduates are satisfied with the outcome of their program. This is a good indication that the program provides courses that are
Pennsylvania College of Technology
Prominent Program Features:
With a hands-on approach to education, you’re sure to put your ideas into practice at Pennsylvania College of Technology. Offered as a specialization in its Business Administration degree, the Digital Marketing track tackles topics on social media management, market research, and digital advertising.
It covers a mix of foundational business courses, specialization classes, and explorative electives. Some of the courses include:
- Introduction to Digital Marketing
- Social Media in Business and Society
- International Marketing
- Principles of Marketing
- Technical & Professional Communication
It’s worth noting that this program is accredited by the ACBSP-Accreditation Council for Business Schools and Programs, proving its academic quality. The school also has a class size of 20 students, so you’re sure to get the academic attention that you need.
Did You Know?
Pennsylvania College of Technology is home to a selection of student organizations that promote networking and involvement. If you’re interested in pastoral care and Christian fellowship, you may join the United Campus Ministry (UCM) or Campus Ministry International (CMI).
National University
Prominent Program Features:
National University offers an online degree program in Digital Media that centers on marketing, brand design, and digital creation. Learn the ins and outs of digital media production, as well as social media strategies and search engine optimization. Plus, get to touch on different media formats like graphic design and video editing.
With a fully online learning setup, it covers a total of 124 credits in a span of four years right at home. Some of the core courses included in the curriculum are:
- Media Communication Theory
- Digital Reporting and Storytelling
- Introduction to Programming and Mobile Development
- SEO & Social Media Marketing Strategy
- Web Design
Aside from quality course offerings, you’ll also have experts as your instructors and academic success coach. Additionally, the school offers online tutorials to students who need extra help.
Did You Know?
Digital Media students at National University may enjoy hands-on learning through internship opportunities offered by the school’s partner companies. Get to intern with businesses like Target, UnitedHealth Group, and 3M.
DePaul University
Prominent Program Features:
Make your mark in the marketing industry with DePaul University’s program offerings. Its Marketing degree comes with a Digital Marketing Concentration option that provides the necessary training in social media marketing and advertising, which is important for social media marketers.
Students taking the digital marketing degree will have to complete a total of 192 credit courses, taking up courses like:
- Search Engine Marketing & Analytics
- Mobile Marketing
- Social Media Marketing
- Sales Strategy & Technology
- Principles of Advertising
Additionally, you’ll also get the chance to intern and gain first-hand experience in a company’s marketing operations. The school’s Marketing Internship Office will help you find the proper organization for the internship program.
Did You Know?
DePaul University houses a world-class art museum, perfect for all art enthusiasts. Students can enjoy free admission to the DePaul Art Museum, which displays over 3,000 artworks in its collection.
Maryville University Online
Prominent Program Features:
Maryville University Online offers flexible programs that go beyond textbook education. Its Communications Degree with an Emerging Media Strategy and Social Media Concentration will help you acquire the needed technical skills to develop brands and strategies in the digital world.
Take up a total of 128 credit hours, with courses ranging from writing, communication, business, and digital marketing. Some of the classes include:
- Web Design
- E-media and Digital Writing
- Principles of Visual Communication
- Introduction to New and Social Media
- Social Media Campaigns
Regarding flexibility, the school offers three starting dates to choose a schedule that works for you. You may choose from spring, summer, or fall. Plus, academic advisors are available to help you map out your academic pathway with the university.
Did You Know?
To make education more accessible, Maryville University Online offers free application processing for prospective students. This means you don’t have to pay for any entrance exam or application fees.
Johnson & Wales University
Prominent Program Features:
Johnson & Wales University offers a Bachelor’s Degree in Digital Marketing & Social Media that will help prospective students acquire the needed skills in drafting effective social media campaigns and strategic marketing planning.
The program aims to produce marketing professionals who are capable of evaluating various campaigns and providing data-driven marketing solutions. The 100% online degree program consists of courses such as:
- Marketing Foundations
- Search Engine Marketing
- Digital Media Planning
- Marketing Analytics
- Social Media Marketing
In addition, you’ll touch on topics related to business and cyber law, tackling legal issues related to marketing and services. The program may be completed in four years, with courses offered in 8-week lengths.
Did You Know?
Johnson & Wales University brings career guidance to another level with the help of a Career Coach. This online tool aims to help students find the best career path, explore different employment opportunities, and know more about the demands of the workforce.
Liberty University Online
Prominent Program Features:
Accredited by the SACSCOC-Southern Association of Colleges and Schools Commission on Colleges, Liberty University Online is one of the best institutions to grow your marketing career. Its online B.S. in Strategic Communication with an emphasis on Social Media Management is a flexible program that will train you to launch successful digital campaigns through strategic planning.
Offering 8-week courses, you’ll take classes in essential areas of social media marketing, including:
- Social Media Development
- Digital, Social, and Mobile Communication Strategies
- Digital Promotion Tech & Applications
- Media Design
- Social Media Development
You’ll also receive graphic design and storytelling training, which is vital in supporting social media tactics. The program also comes with a Field Project that involves working for an actual company and translating your learnings into real campaigns with the help of experienced professionals.
Did You Know?
Liberty University Online accepts transfer credits comprising as much as 75% of your program credits. This will help you finish your online bachelor’s degree in as fast as two years.
Penn State World Campus
Prominent Program Features:
Penn State World Campus offers a fully online degree program that builds a solid foundation in writing while integrating social media management topics. With a Bachelor’s Degree in Digital Journalism and Media, you’ll be able to develop skills in content production, market research, and strategic planning.
The 120-credit curriculum comes with coursework on media management that allows you to handle social media channels. Some of the fully online program courses include:
- Law of Mass Communications
- Digital Media Metrics
- Internet Law and Policy
- Survey of Electronic Media and Telecommunications
- Idea Development and Media Writing
For students experiencing financial challenges, you may avail of the program’s tuition assistance programs. The school also offers flexible payment plans in the form of installments or third-party payments.
Did You Know?
Online learners enrolled in the Penn State World Campus may enjoy various student services. You may avail of services like academic advising, mental health services, or technical support, all in the comfort of your home.
Colorado Technical University
Prominent Program Features:
Colorado Technical University offers one of the best online digital marketing degrees for aspiring social media managers. Its Bachelor of Science in Business Administration – Digital Marketing program tackles topics in social media theory, Search Engine Optimization, and digital strategy.
The 180-credit degree program comprises 86 credits of business administration courses, while 28 credits are allotted for the digital marketing concentration. Some of the classes include:
- Branding and Visual Marketing
- Data Analytics for Digital Marketing
- Consumer Behavior Fundamentals
- International Marketing
- Marketing and the Virtual Marketplace
Through the school’s Fast Track program, you can skip courses you’ve taken before. All you have to do is register and pass the Fast Track exam to save on time and tuition.
Did You Know?
Receiving accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), Colorado Technical University continually proves how effective its business programs are. It has also been consistently part of the Best Online Bachelor’s Programs list of the U.S. News & World Report.
Point Park University
Prominent Program Features:
Point Park University offers a convenient way to start your marketing career. Its fully online Social Media Marketing Bachelor’s Degree provides extensive training in digital marketing, social media practices, and mass communications.
The 120-credit curriculum also taps into different areas of integrated marketing communication, such as press release writing, photography, and search engine optimization. Take online subjects like:
- Social Media Crisis & Strategic Communication
- Communication Law and Regulation
- Social Media Analytics & SEO
- Principles of Marketing
- Media Ethics and Responsibilities
The program is designed to be completed in four years through 8-week courses. However, you may transfer a maximum of 90 credits into the online degree to finish it in as fast as two years.
Did You Know?
Point Park University offers various tuition assistance programs for graduates and prospective students. Alumni interested in pursuing a master’s degree may enjoy a 25% tuition discount.
Cambridge College Global
Prominent Program Features:
Cambridge College Global is one of the best choices when looking for fully online programs. With experienced faculty, its Bachelor of Science in Digital Marketing delivers a comprehensive curriculum that covers social media data analytics, online engagement, and tech advancements.
With a Virtual Marketing concentration, you’ll be trained in using different online tools while being exposed to social media strategies and digital marketing principles. The 120-credit online degree includes classes in:
- Viral Marketing and Digital Presence
- Online Content Marketing and Consumer Behavior
- Strategic Planning & Decision Making
- Data Analysis, Metrics, and Measurement – Digital Marketing
- Management Information Systems
Aside from core and concentration courses, you’ll also be exposed to classes in leadership and management to produce marketing professionals who are capable of leading teams and organizations.
Did You Know?
Cambridge College Global recognizes the efforts and services of military members and veterans. That’s why it offers military tuition discounts across the school’s academic programs, from associate’s to bachelor’s degrees.
Arizona State University Online
Prominent Program Features:
Drive online campaigns through Arizona State University Online’s Bachelor’s Degree in Digital Audiences. From content creation to strategic planning and market research, this online program will equip you with the right skill set to advance a company’s brand in the digital world.
Throughout the curriculum, you’ll be taking classes that allow you to develop strategies and conduct data analysis. Learn from courses like:
- Fundamentals of Coding
- Digital Audience Analysis
- Social Media Campaigns, Engagement, and Reach
- Search Engine Research and Strategy
- Digital Audience Growth
Most importantly, you’ll be taught by thought leaders and experienced professors. The faculty consists of Pulitzer winners, digital media leaders, and former media executives, among others.
Did You Know?
Students from ASU’s School of Journalism and Mass Communication have won numerous awards and received distinctions. It boasts five Robert F. Kennedy Journalism Awards, the most in any journalism school in the U.S.
Southern New Hampshire University
Prominent Program Features:
Drive online businesses with the help of Southern New Hampshire University’s social media programs. Combining theory and practical applications, its Bachelor of Science in Marketing comes with a concentration in Social Media Marketing that is perfect for future social media specialists.
With this program, you’ll learn how to plan and execute marketing campaigns to increase digital audience growth. Take up courses such as:
- Writing for New Media
- Digital Advertising
- Mobile Marketing
- Social Media Marketing Strategy
- Marketing Research
Getting into the program is easy since the school requires no ACT or SAT results. Plus, you won’t have to pay any application fee during enrollment.
Did You Know?
With no set class times, Southern New Hampshire University makes sure that you’ll enjoy its online programs’ flexibility. You’ll also be able to access your class materials anytime, so you can work on them at your convenience.
Regent University
Prominent Program Features:
The Communications Studies Degree at Regent University is suitable for digital-savvy individuals looking to start a career in online marketing. The online program comes with an Internet and Social Media Concentration that builds a foundation in web design, strategic planning, and Internet marketing.
Did You Know?
Grand Canyon University offers an easy-to-follow online learning platform where students can network and collaborate on projects. Online students may also enjoy various student services such as academic coaching and access to eBooks.
Arkansas State University
Prominent Program Features:
Arkansas State University’s Digital Technology and Design degree program aims to enhance your skills in strategic thinking and broaden your theoretical knowledge. Specifically, the Social Media Concentration covers marketing analytics and web design for a well-rounded online marketer.
Become a stand-out in the marketing industry by taking fully online courses like:
- Programming Fundamentals
- Social Media Measurement
- Interactive Advertising
- Creative Writing
- Social Media in Strategic Communications
Additionally, you’ll touch on critical digital topics like search engine optimization, computer-mediated communication, and mobile design.
Did You Know?
Online students from Arkansas State University can expect help from a dedicated teaching assistant besides having excellent teachers. With this, you’ll get the guidance you need throughout your academic journey.
Oregon State University
Prominent Program Features:
Oregon State University offers a Business Administration degree that offers specializations providing specific pathways toward your career goal. The Digital Marketing concentration is great for up-and-coming marketing managers, getting training in search engine marketing and business intelligence. Some of the core courses include:
- Integrated Marketing Communications
- Digital Marketing Platforms
- Customer Relationship Management
- Consumer Behavior
- Customer Relationship Management
You’ll also get the chance to expand your network by joining student organizations such as the Marketing Club or Management Association. You may also participate in study abroad programs in countries like Australia and Chile.
Did You Know?
At Oregon State University, qualified students may apply for various financial aid and scholarships to help with tuition payments. Military aid is also available for active duty members and veterans.
Want to know more? What career and salary can I have with an online Bachelor’s degree in Entrepreneurship?
Frequently Asked Questions
The US Bureau of Labor Statistics estimates media and marketing professionals earn an average of $138,730 annually, which makes it a fruitful career. Aside from earning well, the digital field opens many opportunities to showcase your artistic talents in content creation, web design, and graphic design.
This field also involves creating brand identities, executing marketing campaigns, and drawing social media insights, making it an in-demand role for businesses and corporations.
While each university offers its own curriculum, you’re likely to encounter some common courses when searching for the right school to enroll in. Most social media programs include subjects like:
- Social Media Marketing – Gain a better understanding of different topics like digital networking, online marketing, and even cybersecurity. Here, you’ll also be able to learn how to develop social media branding, brand identity, and marketing campaigns.
- Marketing Management – This course involves researching different marketing strategies used by key players in the industry and applying the insights in creating your own management plan.
- Digital Marketing – Take a closer look at the digital marketing industry and understand the factors involved in managing campaigns. Learn how marketing plans are executed while being exposed to the marketing industry on a global scale.
- Marketing Research and Digital Analysis – This class centers on market research: its steps, how insights are drawn, and how these insights may be used in creating sound social media strategies.
- Search Engine Marketing & Analytics – This course focuses on various platforms and tools for ad campaigns and paid searches. The class also involves reviewing marketing campaigns, gathering online data, and creating reports.
Each course requires around 10 to 14 hours of coursework weekly in 10 to 11-week terms. Depending on the number of courses you take per semester, most curriculums are designed to be finished in four years. Aside from your pace, transfer credits and dual program opportunities may influence the length of your program completion.
Some schools accept transfer credits comprising as much as 75% of the degree program, while others offer Bachelor’s to Master’s programs that may help you save time and even tuition.
The degree program will expose you to the proper business management methods and equip you with innovative marketing skills. In turn, this will prepare you to take on roles such as:
- Advertising Account Manager
- Market Research Analyst
- Digital Advertising Specialist
- Social Media Manager
- Brand Manager
- Promotions Coordinator
- Social Media Strategist
- Media Buyer
- Public Relations Coordinator
Why earn your Digital Management degree online?
Choosing an online degree instead of studying on campus gives you flexibility, savings, and convenience. Most online marketing programs offer module-based or asynchronous classes that allow you to go over schoolwork anywhere and on your own time, perfect for part-time learners and working professionals. You’ll also save on school fees, such as housing, transportation, and books.
Additionally, most online schools provide multiple start dates so you can take control of your schedule and pace.
Also, see: The Best Online Schools for Bachelor of Science in Marketing Programs